Rebranding the branding experts


Sauce have spent much of 2010 redesigning and refining Hall & Partners corporate identity. The international brand and communications research company needed to achieve global consistency to a wide range of literature being produced by their offices in Europe, North America, Asia and Australasia. The new identity involved developing their existing logo, creating new division and product logos and the creation of illustration and typographic styles, which have been applied to brochures, stationery, Word and PowerPoint templates and signage.

Carr-Gomm identity


National charity Carr-Gomm empowers clients disadvantaged through mental health issues, disability or personal crisis, giving them the support they need to live independently and fulfill their goals. Carr-Gomm’s identity had been created in the
80s, and had a rigid, construction-like feel to it: the new identity created by Sauce conveys the energy
of the organisation, and reflects the positive nature
of their work.

ARP identity


London-based charity Alcohol Recovery Project needed a new corporate identity to reflect its services, which include much more than just alcohol recovery. Sauce created a positive and energetic identity, using the acronym ARP as the new name, and adding the strapline ‘Positive change for people affected by alcohol and drugs’. We later extended the new identity across a wide range of printed collateral and signage.

Dragons of Walton Street


Knightsbridge-based Dragons of Walton Street provide bespoke, hand-painted children’s furniture. Sauce updated the identity, building on the equity of their signature blue with a new dragon illustration and typeface, and extending the new look and feel across brochures, packaging, signage and direct mail.

Microstyle identity


Microstyle deals with both contemporary and classic interior design. We reflected these in the identity we created for them, using contrasting typestyles for the two components. We then sullied the perfection of the typographic logo with glass rings, to suggest the artistic impulse underlying Microstyle’s solutions.

CTC Cyclehero identity


A cinema campaign promoting cycling as a green and healthy form of transport, Cyclehero was inspired by both film trailers and the host of superhero movies on release at the time. We stylized the logo to give it the impact of a film title and created filmic ads that captured the imagination of the cinema audience.