 PK: hot off the pressParker Knoll’s first double page ads are now in the glossies – Ideal Home magazine and House Beautiful – as part of the summer marketing strategy for their highly successful new Columbine suite. Sauce came up with the ‘Made in Britain’ theme, backed up by an endorsement from the Great British Furniture campaign. |
 Parker Knoll advertisingSauce creates all Parker Knoll’s national advertising, and in the 2009 campaign we used a play on words to tap into their brand values of timelessness and quality. Sauce is responsible for the whole process: everything from initial concept through to detailed design, from production/publication to campaign statistics and monitoring. |
 100% advertisingFor 100% Design’s international retail ad and marketing campaigns, we placed iconic design in unexpected (and at times grotty) settings. We captured this dislocation in a polaroid shot, and the resulting stylised, edgy photographs suggested the difference that design could make to our everyday lives. |
 100% trade advertisingWhen asked to create trade ads for 100% Design and 100% Light, we decided to avoid the ‘designer insider’ cliches. Instead we differentiated the shows’ campaigns with a utilitarian and literal approach. |
 CTC Cyclehero advertCreate a cinema campaign and supporting collateral, promoting cycling as a green, healthy alternative form of transport: that was the task given to Sauce by cycling advocacy group CTC. The DEFRA-funded film trailer grabbed the audience’s attention, showing them how to be environmental superheroes, without wearing their pants outside their tights. |
 Parker Knoll press advertisingSauce created a national newspaper advertising campaign for Parker Knoll, to stimulate interest in their new range of upholstery and drive visitors to the website to request a brochure. |