Sauce have spent most of 2010 redesigning and refining Hall & Partners corporate identity. The international brand and communications research company needed to achieve global consistency to a wide range of literature. The new identity involved developing their existing logo, creating new division and product logos and the creation of illustration and typographic styles, which have been applied to brochures, stationery, Word and PowerPoint templates and signage.
The Royal Opera House, in London's Covent Garden, is iconic: home to The Royal Opera, The Royal Ballet and the Orchestra of the Royal Opera House, it’s more usually known simply as ‘Covent Garden’. Sauce has worked with the Royal Opera House for more than 10 years on large publications as well as
a range of other items including signage and promotional materials.
National charity Carr-Gomm empowers clients disadvantaged through mental health issues, disability or personal crisis, giving them the support they need to live independently, and fulfil their goals. Carr-Gomm's identity had been created in the
80s, and had a rigid, construction-like feel to it, so Sauce created a new identity to convey the energy
of the organisation, and reflect the positive nature
of their work.
Parker Knoll have been in business for the past
130 years, and have built up an unequalled
reputation for quality traditional furniture. To appeal
to a wider age group though, they needed to update their image without alienating core customers.
Sauce is helping them do this by retaining the
quality feel they’re renowned for, while revitalising their brochures, leaflets, adverts and online communications with the help of striking photography and contemporary design.
Create a cinema campaign and supporting collateral, promoting cycling as a green, healthy alternative form of transport: that was the task given to Sauce by cycling advocacy group CTC. The DEFRA-funded film trailer grabbed the audience’s attention, showing them how to be environmental superheroes without wearing their pants outside their tights.
Reading Arts & Venues represents all of Reading Borough Council's and theatres. Sauce was commissioned to re-brand all their theatres and venues with the aim of giving them a strong umbrella identity together with sub-brands. The new identity was applied to staff uniforms, signage, website and all promotional literature, including the seasonal listings diary. By using long exposure photography, we created a vibrant, arty and distinctive look and feel that gave the client flexibility and achieved consistency across all venues.